December 19, 2019

Got our FB page up (83 likes) for Motivation Fund

Justin Maner @Justjack

I took a lot of the feedback from IH on our landing page and used that when building out our FB page. I got 83 likes by sending to my friends. One key mistake I realized I made in the landing page is that I focused too much on what the product is and how it works and not on the personal benefit. My marketing professors would be ashamed. :) Based on the hierarchical value map I learned in my marketing classes, you have product features -> feature benefits -> personal benefits -> values. Marketing to people based on values is too vague and features is too specific. Personal benefits is what typically proves to be the most valuable. Would love any feedback you have on the FB page. We still are only getting a small trickle of signups. How do I reach my target audience with a compelling message?
https://www.facebook.com/motivationfund/

Today's Top Milestones
  • Launched on ProductHunt
    I just submitted the site to Product Hunt: https://www.producthunt.com/posts/maker-reads I have zero experience with project launched and hence tried
  • Created accounts on all social media channels
    After finishing my MVP, I created accounts on: - Instagram - Twitter - TikTok - Facebook. I started creating posts on Instagram and got 40 followers a
  • Product Hunt Launch! Today's the day.
    After a year in Beta, fixing bugs, adding features and polishing the UX/UI, I finally launched a stable release of Colofon.io. I added the non-fiction