Social proof for the win!
by JoseIt's well-known that social proof increases your website conversion ratio. This is our approach to get the most out of it!
Very soon after we started Nailted we knew it and asked for reviews to our initial users and customers to have some testimonials to add here and there over our website, just to have a bare minimum.
But during the previous year we managed to film a few success stories and during the latests weeks we've been running a review campaign on g2 with our customers.
This is the result: https://nailted.com/customers
What do you think? Any feedback will be super appreciated!
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Lovely clean wall of testimonials on your site there!
Am interested to know what you mean by 'a review campaign on g2' and what has been the website conversion rate be like since you implemented the social proof? Would you be able to share more on these?
Cheers!
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The campaign is to get reviews from our existing users.
We can't say about the website CR yet since these changes has been there for a few days only. I usually run a/b testing on some ideas but honestly we applied this as a best practice without.any further evaluation. Independently of this, we check our conversion ratios every month to see if we're moving in the right direction.
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What is a review campaign — an ad campaign that shows reviews or is it an attempt to get reviews?
Also, have the video reviews helped your conversions?
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Nice post! I would ask recurrently for the reviews. I think G2 will position you only taking into account the reviews posted duritng the last 6 months.
