One day after pushing the first bit of code, I bought the domain and went live with the landing page. It didn't do much; there was nothing to log into, no payment collection, but it did have a working, searchable form where you could enter a company name and get back a domain. There was some cost in each search. It wouldn't take much for someone to sniff out the public but undocumented API the home page ran on. I figured if that was a problem, it'd be good sign. So I pushed.