We're excited to announce we've acquired Mailing List Hackers today from @signalnerve. This is an amazing opportunity for both parties.
Here's the official post: https://www.mailinglisthackers.com/mailing-list-hackers-has-been-acquired-by-newsletter-crew/
For anyone new to newsletters, Newsletter Crew is the premier podcast, blog, and community helping you become a more successful newsletter creator.
Check it out here: https://newslettercrew.com/
Hello everyone! 👋
We just launched on ProductHunt! It's been a crazy day but we're just getting started.
Check out the launch here: https://www.producthunt.com/posts/newsletter-crew
We're excited to introduce the world to Newsletter Crew! What is it exactly? Newsletter Crew is a podcast, blog, and community helping you become a successful newsletter creator. Newsletters have been around for such a long time but have recently seen quite a boom. And for good reason! Newsletters are one of the best digital businesses you can start today, literally!
The Newsletter Crew started 7-months ago when we were looking for a podcast to passively learn about the newsletter business. To my surprise there was nothing! No dedicated podcast about newsletters. So I decided to start it!
Over the months I expanded into writing blogs (many people don’t have much time to listen to a podcast). We have had some amazing newsletter creators writing for us, like Janel from Newsletter OS. We’ve also expanded the Newsletter Crew to have a thriving community of over 215 newsletter creators! Many successful creators like Peter Cooper and Alex Hilman, for example, frequent the community quite often.
We’ve had amazing feedback from the community and I’m really proud at how active the community is in helping each other with their newsletters.
Recently we started doing community podcasts, where we get members from the Newsletter Crew community to hop on a call and discuss hot topics, like if we’re in a newsletter bubble and if Substack really is the best choice to build your newsletter on.
We’re also hosting Q&As for Newsletter Crew members with some of the most successful newsletters. In our most recent Q&A we had the pleasure of having Uri Bram from The Browser come on. Our next Q&A is coming up next week, so join the Newsletter Crew and don’t miss out on our events and community.
Every month we’re expanding our membership offering!
Today we want to give the ProductHunt community a special 25% off our membership plan! What does membership include?
For more information on membership check out https://newslettercrew.com/members/
To become a member check out this link, discount automatically applied. https://newslettercrew.memberful.com/checkout?plan=54343&coupon=PRODUCTHUNT
Episode 30 has been published! I want to thank every newsletter creator that has been on the podcast thus far.
Thank you @cbartlett @frankmeeuwsen @justinduke @SuchIndieHackMuchWow @AndrewKamphey @talktohenryj @kintulabs @FalakSher @rosiesherry @louisswiss @Manu_C @peterc @alexhillman @anthilemoon @stephsmith @richardpatey @isaacsaul @Jonass @momoko @raydaly @joshspector @Kevin_Indig the first thirty episodes! The future is bright for the next 30 episodes!
Episode Sponsor: EmailOctopus
About this episode: On this episode, we have Alex Hillam @alexhillman from stackingthebricks.com. Alex is an expert in email lists and newsletters. We'll dive into some interesting topics such as the common misconceptions with email lists and a type of newsletter called evergreen newsletters, which is essentially a fully automated newsletter.
Show Notes & Insights:
Newsletter + Guest Info:
Episode 20 has been published! I want to thank every newsletter creator that has been on the podcast thus far.
Thank you @cbartlett @frankmeeuwsen @justinduke @SuchIndieHackMuchWow @AndrewKamphey @talktohenryj @kintulabs @FalakSher @rosiesherry @louisswiss @Manu_C for the first twenty episodes! The future is bright for the next 20 episodes!
About this episode: This week we dive deep into Manu Cinca’s newsletter Stacked Marketer, a newsletter that is earning $14k/month. We’ll discuss topics such as finding advertisers, inbound and outbound advertisers, Facebook ads, and newsletter ads. We’ll also discuss Stacked Marketers three main reader acquisition channels, the effectiveness of ads written in the newsletters own voice, and so much more! This episode is critical for anyone interested in really building a profitable newsletter.
Episode sponsor: InboxReads
Newsletter Crew Membership (20% discount): https://newslettercrew.memberful.com/checkout?plan=53407&coupon=PODCAST
Membership to the Newsletter Crew includes access to successful newsletter creators, helpful vibrant community forums and chat, amazing private content, AMAs, webinars, ability to be on the community podcast episodes, and so much more.
Show Notes & Insights:
The best time you sell your newsletter is when you don't need to sell your newsletter.
Find a niche that's underserved. Create your newsletter around that niche and fill that value-gap that's there. You'll see great success!
Once you have content nailed down your newsletter tends to become nicely scaleable.
The more cash you have in the bank, the more options you have to make a sizable bet on your newsletter.
Your newsletter reader acquisition strategy should include the following: a referral program, paid marketing (other newsletters, Facebook ads, etc), and cross-promotions.
Stacked Marketer's referral program brings in about 20% of the newsletter daily newsletter subscribers.
Something many new newsletter creators may not know, but It's common for Facebook ads to completely shoot-up in price around the New Years time.
Take a shot at advertising in other newsletters adjacent to your niche.
Newsletter advertising generally has a lower reader acquisition cost than other channels (i.e. media buying).
Newsletter ads > Facebook ads
If you're looking to advertise in other newsletters you don't need to go super niche. As long as the general audience has some overlap with your newsletter.
Usually newsletters that are competing with you probably won't want to cross promote or even take money from you for advertising. Find adjacent niches to target.
Actively have benchmarks you're working toward.
1/3 of the advertisers book more ads with Stacked Marketer.
The click quality matters more than click-through rate.
When you're starting with advertising you'll hit good months and bad months. Once you've been well established, then you'll start seeing a stead stream of advertisers.
Don't focus on outbound advertising acquisition. Most newsletter creators get their advertisers inbound.
Finding advertisers outbound is high effort with little reward.
If you're looking for advertisers simply focus on subscriber growth. First, it gets you more inbound advertisers (more informed too). Second, you're able to charge more to that advertiser as you grow.
It's too difficult to convince someone who's not familiar with newsletter advertising or your newsletter specifically to sponsor it.
Inbound advertisers > outbound advertisers
If one week you don't have a sponsor slot filled, replace it with " This could be your ad here" or something similar. Remind the readers that they have an opportunity to advertise in your newsletter.
Never place a word-for-word advertisement by the advertisers. Make sure to write it in such a way that it fits naturally into your newsletter. This will help conversion rates as well as makes it pleasant for the readers.
Newsletter + Guest Info:
If you’re interested in purchasing the Profitable Newsletter course, please use the link below to help support the show.
Profitable Newsletters Course: https://kintuhq.podia.com/a/hdixb
Newsletter: Join the newsletter to get amazing curated content on how to be a more successful newsletter creator. Go to https://newslettercrew.com/newsletter.
Patreon: if you’re interested in supporting the show, become a patron here https://www.patreon.com/newslettercrew. We’ll be reading the supporters each week.
Newsletter Crew has just recently acquired the IndieMailer community and has converted it over to the Newsletter Crew community. We're excited to bring you the new Newsletter Crew community. The community includes forums, chat, and private podcasts. We're so excited to have acquired the IndieMailer community. This is a huge step and forms one of the largest newsletter creator communities on the internet.
We've opened registration back up. For only $19 per year, you can become a member and have access to successful newsletter creators, a helpful vibrant community, and amazing private content. All of this will help you become a more successful newsletter creator. You can join by going to newslettercrew.com and clicking community in the header.
What the Newsletter Crew membership includes:
You can also join by clicking the link here: https://newslettercrew.memberful.com/checkout?plan=45199
Episode 10 has been published! I want to thank every newsletter creator that has been on the podcast thus far.
Thank you @cbartlett @frankmeeuwsen @justinduke @SuchIndieHackMuchWow @AndrewKamphey @talktohenryj @kintulabs @FalakSher @rosiesherry @louisswiss for the first ten episodes! The future is bright for the next 10 episodes!
About this episode: Today we have @louisswiss. I’ve known him on twitter for quite some time now and I have to say he’s an amazing founder and newsletter creator. Louis runs two newsletters. Sales For Founders, which is a newsletter but also an in-depth course as well. His second newsletter is Five Minute Founder, which is a passion project newsletter with actionable, concise advice to improve your startup/company by 1% each week. Only what you need to know, in five minutes, with examples. On this episode, we’ll dive deep into growth and referral programs. Louis is an expert in referral programs since he founded a referral program tool for newsletters called SparkLoop. If you’re interested in if referral programs are right for your newsletter then you won’t want to miss this episode.
Show Notes & Insights:
Guest + Newsletter Info:
Newsletter: Join the newsletter to get amazing curated content on how to build, run, and grow your newsletter. Go to https://newslettercrew.com/newsletter.
The Newsletter Crew podcast was started when I couldn’t find any podcasts on how to grow and professionally run my newsletter. In my frustration, I decided it’s time to fill the gap and help everyone out. There are awesome communities out there for newsletter creators, including the newsletter category on IndieHackers. There are no newsletter based podcasts that dive deep into how to build, run, and grow a newsletter based business.
I posted on IndieHackers a week or so ago asking if anyone was interested in being interviewed. @cbartlett responded first and showed interest. The first episode I interviewed him.
In this first episode, we dived deep into how Colin grew his newsletter by 1000 subscribers in one day with one simple trick. We’ll also cover why newsletter creators should build an audience first before monetizing. Colin co-founded VimTricks with his business partner Andy, we’ll take a look at how it’s like to run a newsletter business with a co-founder. I hope every listener takes away some useful information to grow and execute their newsletter.
The Newsletter Crew podcast was started when I couldn’t find any podcasts on how to grow and professionally run my newsletter. In my frustration, I decided himself it’s time to fill the gap and help everyone out.