This all started in September 2020 during a weekend trip in the Slovak mountains. We were talking about ideas that we could work on to solve something we were both experiencing in everyday life.
One thing stood out: We have been subscribing to a lot of high-quality, long-form newsletters, but it became a challenge to actually read and learn from them.
We both spend countless hours reading books, blogs, and news. And while the newsletters that arrive straight to your inbox offer a much more personal experience, once you subscribe, it’s far from ideal. They usually get lost among all the other email we receive. Plus, whatever reading apps we tried, it just wasn’t what we imagined.
We spent the following few weeks talking to people to better understand this problem and frankly, see if there’s someone else besides us looking for a better solution.