December 21, 2019

Our first company pivot

Long Do @thinky

You're probably asking yourself, why is Nulisec a marketplace when we started working on a time management app.

We haven't been able to find more that one customer that would use our product. And building an app just to be used in a single company will not create a sustainable business. That's why we decided to pivot our company direction.

We realized that the reason companies didn't want to optimize their internal processes is that because...well there's nothing to optimize yet. They need to grow their business first, and when the business is going well, then they will have the need to optimize.

That's why we have decided to help them with sales. We started creating Online Stores for each of the B2B stores in Prague.

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