We were out of cash and unable to pay our team and amicably parted ways with 2/4 teammates. Just @alexsopinka and I remained optimistic about the product and more importantly the problem we were solving. User traction began to plateau while efforts of monetization and paid plans were hardly successful.
We shut down the freemium version of Obie and put up a landing page prompting any prospective user or customer to speak with us before proceeding. We were fortunate to be able to leverage existing in-bound traffic from the Slack App Directory at the time.