Seems like a small milestone, but I've been brewing this project for 2 years.
Happy to start to put my content out there and really hoping that the finance tips are useful for entrepreneurs and business owners.
My initial strategy was to get family, friends and business colleagues to subscribe and share it with their inner circle that would be interested in the topic, so I don't believe I'll be able to maintain the same open rates once the subscribers list start to grow... (42 subscribers and 57% open rate!).
Now I'm working on advertising it in different platforms and communities to expand the subscribers list profile.
After years of 'wanting' to have a newsletter or a space to share my experience in the finance world, I finally created Openbooks.
I've seen the best and the worst of financial advice over the last decade working with investment banking, finance and startups. Complex frameworks and strategies that are hard to apply to smaller businesses, or useless opinions we get from auditors or accountants that just state what the regulation says but give no real guidance on what to do.
My goal with OpenBooks is to provide actionable and easy quick wins in finance business to entrepreneurs and business owners. In plain english, based on what I've experienced and what I still haven't.