It started with a very classic mistake: I got the idea for Outcode, and started coding right away the features that I imagined would be core to the product.
So I spent two months (and some money so that a freelancer could help me out) building a platform :
But then I launched, and something terrible, (yet to be expected) happened: nobody even completed the ‘Create a task’ journey. Out of 4000 website visitors, not one legit person completed the steps. I had built out this whole platform side of things for nothing.
At this point the code had become ridiculously complex considering that people never left the front page, and it showed: some pages took a while to load, and the css was inconsistent across the site.
So I woke up last Friday determined to re-do the whole thing from scratch. I inspired myself from the notion.so design, and made the homepage way smaller: people now have little other choice than leaving their email or leaving.
After deploying new version of outcode.io, I bought a couple of Fb ads to confirm my hunch: the new design now converts at leat 3 times better, and actual people now complete the new journey.
So my advice is:
Do you guys like the new website?