We had some great discussions with various people in the technology space to arrive at our product's marketing message. The message would be used on our landing page but would follow through to our Twitter, Indie Hackers, blog, and application.
We wanted an initial landing page that was clear, concise, and descriptive. After a full redo and many reviews and changes; We have a title, tagline, and a product step-through.
On to launching the application in early access!