I would like to share my thoughts about the last test on my newsletter’s group.
I tested two types of email’s title: generic and contextual one with emoji 🎉
It’s not a secret knowledge that emails perform better with emojis. Let’s have a look at my example then:
Newsletter A
Title: Top UX products from the last week
Open rate (first hour) : 69 users
Clicks: 13
Newsletter B
Title: Spark, Overflow, Scrumpy and more 🎉
Open rate (first hour) : 127 users
Clicks: 30
Lesson: Contextual title with emoji is a perfect match ❤️
If you have any other good practices with a newsletter - please share your stories :)