18
9 Comments

How I increased newsletter’s open rate by 84%

I would like to share my thoughts about the last test on my newsletter’s group.
I tested two types of email’s title: generic and contextual one with emoji 🎉
It’s not a secret knowledge that emails perform better with emojis. Let’s have a look at my example then:

Newsletter A
Title: Top UX products from the last week
Open rate (first hour) : 69 users
Clicks: 13

Newsletter B
Title: Spark, Overflow, Scrumpy and more 🎉
Open rate (first hour) : 127 users
Clicks: 30

Lesson: Contextual title with emoji is a perfect match ❤️
If you have any other good practices with a newsletter - please share your stories :)

  1. 3

    Awesome! I am running Growthhacklist - if you want you could share the results also there: https://growthhacklist.com/contribute

  2. 2

    You changed the title too so maybe it’s because of that. To do a proper test you should keep all else equal.

    1. 1

      Yep, I agree. That was not typical A/B test. I just wanted to explore new paths to reach users ;)

  3. 1

    From what I've seen, vague - albeit clickbaity - subject lines don't work as well as those with a straightforward message. But it may differ from niche to niche.

    Nevertheless, you should do more tests and always keep in mind the statistical significance.

    Here's a quiz I made earlier this year if you want to give it a try: https://growthrocks.com/blog/email-subject-line-quiz/
    Can you guess which subject lines had the highest open rate?

  4. 1

    Were both sent at the same time, to similar cohorts? How many recipients on each list?

  5. 1

    Will have to test the emoji out on my list :)

    I was getting 60% open rates but now i'm getting 45% and lower, so need a way to boost that open rate.

  6. 1

    I can share that I run a similar experiment with LibHunt's newsletter recently; however, I didn't have the same success.

    Sent emails: ~13k
    What I did: Prepended all email subjects with relevant emojis.
    Outcome: No increase in the open rate. In fact, it even dropped a bit and I'm considering removing the emojis now :)

    1. 1

      Did you put it at the beginning or at the end of the title?

Trending on Indie Hackers
List of places to submit your startup (for free!) 12 comments I'm 20 years old and launched an app that went #1 on the App Store. AMA. 11 comments Just completed the custom waiting list landing page. Would like to know if the messaging is clear and what the app is about, thanks! 6 comments 💔 Y-Combinator rejection to new SAAS launch 🚀 5 comments Should I be charging for my extension? 3 comments 😩 We have a pretty low conversion rate (<1) 1 comment