September 13, 2019

Completed first round of customer interviews

Ramy Khuffash @Ramy

I've been meaning to follow the "talk to your customers" advice for so long and have finally been pushed to do it by joining the Sales For Founders course (https://salesforfounders.com/)

I sent out ~100 emails to existing customers and ended up having a couple of email chats, one real life conversation (in London) and 6 calls.

In all honesty, I learned less than I was hoping. I struggled to get into the details of what the customer's goals were, what they cared about, their pain points etc.

I did, however learn some things. I learned that Page Flows was more valuable than I initially assumed. Churn is high at the moment, so I assumed that meant no one found Page Flows valuable, but that's just not the case. I do need to figure out the churn problem though, and continuing to talk with customers (and ex-customers) will be part of that.

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