After plenty of idea hopping, I decided on the idea that I want to work on.
I'm been quite impulsive with startup ideas in the past, choosing overly ambitious concepts, or fun ideas without a market. Since this is a serious project, I chose something with a balance of business potential and product interest.
I believe the next years will be big for machine learning in product, similar to the impact of A/B testing in the last decade. I'm going to build something in that market, and focus on eCommerce as an audience.