Since publishing "Why you should stop using Google Analytics", Plausible Analytics has had a huge week:
🚀 27,300 unique visitors in 15 months prior to the post and 48,000+ unique visitors in the week after the post
🚀 166 new trials which is more than previous four months combined
🚀 1,400+ developers explored the GitHub page and the number of stars has doubled
🚀 Google featured the post in Discover which resulted in 200,000 impressions and 7,000 clicks
🚀 Boost of 300+% in number of impressions and clicks from Google’s organic search
🚀 Only 10 people searched for “Plausible Analytics” on Google in the week before the post and 121 searched for it the week after
🚀 Featured in multiple roundup articles and email newsletters that share best content of the week
🚀 Hundreds of messages with comments and great feedback on forums and social media including here on Indie Hackers
🚀 Influential figures such as Rand Fishkin and April Dunford shared the post
🚀 Other startups reached out to collaborate and there’s even an invite to be a guest on a popular podcast
All the website stats including referral sources are available on the Plausible Analytics live demo dashboard.
This is an example of the power of content marketing and how even one single blog post can change the traction of a startup. All organic and without using any paid advertising.
Here’s a deeper look into the marketing actions we took to achieve the above results: