Hit $1,000 MRR! Big step towards sustainability!
by Marko SaricBig day for the two of us at Plausible Analytics!
We have now reached $1,000 in MRR for our simple, lightweight and privacy friendly web analytics tool. This is one big step towards sustainability. We wanted to thank the whole Indie Hackers community and all of our users for the support and trust!
We also just released a big performance update earlier in the week. You'll notice a faster loading time when viewing your dashboards. 3 seconds faster for the average site and for those with higher visitor numbers the difference will be even larger.
This update also means that we can now accommodate order of magnitude larger traffic numbers. If you have a large website with millions of monthly page views and want to test our alternative to Google Analytics, do sign up for a free trial.
Excited for the future!
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Hey @markosaric, great product. Very clean and easy to use. I'm using it now, so soon (after trial is done) you might be looking at over than 1k/MRR.
Good luck!
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Hi Marko, congratulations!! it's a pretty competitive market. Would you say that the lower pricing and being open source were the main ingredients in the uprise of Plausible? Were there more contributing factors to the success?
I'm asking because I'm also thinking entering a very competitive market and not sure how to make my product "shine".
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Lower pricing and open source are important aspects that make us stand out. But our fast growth over the last month and a half can be contributed to our change in communication approach.
We positioned Plausible directly against the market leader (Google Analytics). We made it clear what we do better than them for specific use cases. We were upfront by saying we don't try to replace GA for everyone but for those who care about privacy of their visitors, those who care about fast loading time, those who care about having access to a simple dashboard and those who don't want to worry about GDPR/cookie consent.
Many website owners have these issues with GA. For them, Plausible is a much better solution than Google Analytics. That's not all GA users (many are more than happy to use GA) but a decent percentage of them. This is our market.
You can read more about our thinking behind this here. Perhaps it's something you can be inspired from in your own approach?
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Congrats! The first $1000 MRR is the hardest :)
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Thank you Richard!
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Congrats Marko! Hit me up, we could help!
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thanks Nathan, what did you have in mind?
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Woohoo!
Congratulations! 🙌
Big milestone to have passed.-
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thank you Anita!
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How do you ensure performance for someone getting millions of hits?
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Developer of Plausible here.
I've spent the last month working on performance and stability. I'll write a longer update next week on our blog, but basically I've migrated our database from Postgres to Clickhouse (https://clickhouse.tech/). It's designed to handle a large analytical workloads.
We're testing with some larger customers (~10m pageviews/mo) already and possibly even bigger ones (~50m) soon.
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Hey that's awesome! Didn't know about clickhouse!
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Congrats guys! Just chiming in to mention to the rest of the folks that we use Plausible in addition to Google Analytics on consentry.org ... they aren't mutually exclusive!
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Thank you Justin!
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This is awesome!! Great job! What are you doing to get visitors to your site? Any paid leads or any posts such as Reddit?
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Thanks Michael! It's all organic as in no paid advertising at all. You can read a bit more about how we approach our marketing in this post here.
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What a stellar way to position your product in such a competitive market, really impressive.
Congrats, Marko!
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I appreciate the kind words Arvind, thank you!
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Congrats @markosaric, the product and the design looks super clean, loved it. Please please keep it that simple all the time, that's the competitive advantage against google analytics. I would like to use it for my next project.
Out of curiosity, did you build the design yourself or outsourced it?
One more thing I wonder since you used Elixir, are you planning to use LiveView for real-time updates in the dashboard, it might be an excellent use case.
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Thank you Faruk for the nice words! That's the idea, always keep it as simple as possible. We use Tailwind and everything is done by us. Thanks for suggesting LiveView. Creating a more detailed real time section is something we want to build.
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Checkout tailwindui.com and tailwindcss.com
Utility based CSS framework where the goal is to minimize the amount of CSS you write. Lots of example components for marketing websites and landing pages.
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Thanks for the info @hassanprocesslogic
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Big day indeed! Congrats Marko!
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Thanks Gene!
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That’s awesome! Congrats! :)
I have been following you for a while and it’s great to see you making so much progress.
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Thank you Benjamin!
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Hey @markosaric I used Plausible for my product and really love it.
I recommended it for a client, but they have approximately 720 million views per month, which there is no pricing option for.
Do you have ideas of when you'll support larger clients too? Also, my client expressed that the current pricing is too steep if it scales the same way all the way up to their view counts, so a discount on large volumes would be awesome.
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Tak Mathias!
We're not quite there yet to be able to accommodate 720 million views/month from one site. This new update helps us accommodate sites with tens of millions pageviews/month and we do plan to scale even further as we grow. So if you do have clients in the 1-50 million pageviews/month range we're happy to discuss pricing. Do reach out.
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Hey Marko, nice job. I signed up for Plausible a few days ago totally unrelated to IndieHackers when I was googling for "simple analytics". Nice SEO! :)
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Thanks, I hope you enjoy the product!
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Congratulations! That's huge 🎉
Your product looks really cool, by the way! Definitely something that I'll be checking out. -
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Impressive! good work. Just wondering how you got success at a such saturated market with 1000 of analytical tools available, how do you found pain points or stuff you could improve that others arent doing?
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Thanks! I was a heavy user of GA for many years so I'm aware of the different issues around it and we positioned Plausible directly against GA around those issues.
We were upfront by saying we don't try to replace GA for everyone but for those who care about privacy of their visitors, those who care about fast loading time, those who care about having access to a simple dashboard and those who don't want to worry about GDPR/cookie consent.
Many website owners have these issues with GA. For them, Plausible is a much better solution than Google Analytics. That's not all GA users (many are more than happy to use GA) but a decent percentage of them. This is our market. You can read more about our thinking behind this here.
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Congrats on that progress! 👏🎉 I heard your changelog episode and it was fantastic. I'm privacy focused and am building almost entirely on open source, self-hosted software. Google Analytics is a dumpster fire 😂 I'm okay with Matomo, but not very impressed by it. I will definitely be checking out Plausible at some point. Excited self-hosted is a feature on your radar!
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Thanks for the kind words Cakelin!
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Congrats Marko! I will definitely look into using this. We are using Google Ads as well so I’m not sure if we would need to keep GA as well. I love the idea of not having a cookie banner.
I’m really curious about what tech you used on the backend. This would be a perfect fit for my startup - time series database. Reach out to me if you are interested in a demo [email protected].
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Thank you Nick!
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+1 for Tailwind. It looks extremely similar to Fathom Analytics... right down to the dashboard design.
What makes you different? Just curious.
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We're both starting from the concept of simple metrics but I assume we will diverge more as time goes on and as we focus on different interests and priorities. We have a public roadmap where you can get a good idea on what's coming up and where we're heading next.
Plausible is open source so one of the goals is to try and get an easy self-hosted Docker container. There's work going on now and you can follow the progress here.
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Glad that you like Plausible! Thank you Mick!
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Thank you Nishant!
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That sounds great Luca, grazie!
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Thanks for the nice words Mick, I appreciate it! I hope you enjoy Plausible!
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Not saying that Markos service is not excellent, but what paying these extra few $$ gives you over something as free as google analytics except of the obvious privacy aspect to it?
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Privacy focused analytics like simpleanalytics, fathom and plausible are faster to load than GA. Also the dashboard has way better readability to non-analytical geeks.
Also most of them support custom domain which help bypass blockers.
I don't know about others by Simpleanalytics also shows in dept referrer like all tweets referring to your page.
Also you need not show cookie consent pop-up, isn't that great?
Tagging @ukutaht @adriaanvanrossum @markosaric @pjrvs for adding anything I missed.
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The privacy aspect is one of them and as @Ankit_Kaknut mentioned it's also about the simplicity of usage. Google Analytics is way to complex for the average user. While Plausible is clearly inspired by Fathom and Simple Analytics it's also great to see more businesses in this domain. I personally wish it would be extended to multiple fields then just analytics.
The goal of Simple Analytics is to make analytics easy and fun for its customers. We let our customers vote on new features to make the product better for everybody. It's one of the advantages of having a small company vs a big one like Google.
While Google is great for complex analytics it comes with downsides like their API. You can do everything with it, but it's complex to setup. With Simple Analytics it's just appending
.jsonto your URL (example).There are many other differences in feature set, but most important it the data hunger Google is showing. With these alternatives available now you can pick another service than Google today. Enjoy ;)
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