I continue to push towards launching a software product in 100 days. I'm tracking the process in a daily (actually, near-daily) vlog!
In today's video, I have a couple questions for you! I'm curious how you would approach e-mail acquisition with a freemium pricing model? Should I simply use the freemium product tier as the primary marketing CTA?
My first software business has been built on the back of email acquisition and marketing but it doesn't have a freemium model.
How are others with freemium models approaching email marketing, lead magnets, etc.?