First Paying Customer

(We actually had them since June, they started paying in July and the first invoice was only sent out yesterday)

Beta users help us a lot. First we pivoted from HR departments to business owners and team leaders. This was due to 2 learnings: -

1. Most HR departments are more focused on operational tasks than caring about corporate culture and human capital improvement.
2. Most HR departments have very limited authority. This would lead us to wasting time doing demos, having meetings and investing in sales when we should be focusing on the product instead.

But the pivot showed promise We quickly found these first users, who were intrigued enough by the value proposition no only to adopt the tool but also to bridge the engagement gap we currently have.

That is to say, though Pluckd helps them get a better view of their team's morale and skill set, it doesn't offer much value to the actual teammates. We are working on remedying that right now, which is why having a constant interface with the beta users is so critical.

Until we close on set of feature that converts, we will stay in beta and charge only a symbolic value (though, given how purchase power varies between countries, that is debatable).