November 24, 2020

Settled on a strong message

Richard @richardesigns

Describing what you do is surprisingly tricky. Do you focus on the pain you remove? Or the benefits you bring? Maybe you try to compare yourself to another well-known product. Maybe you're not sure what your audience is going to resonate with yet and you make something up to try on for size.

Honestly the 'company one liner' is tricky because such a lot hangs off it. It requires you to really understand the audience you're targetting and what they respond well to.

You need to understand what you're building and why you're building it.

In the early days of a Startup, you iterate through feature ideas validating as you go until something starts to stick and until that time, the one liner is pretty much a free for all.

Well, today I think we've reached a point where the pieces of the jigsaw are falling into place and we can show our cards.

Plum Mail helps you focus on the conversations that matter most to you.

It is a smart email workspace that helps you to action, structure and organise your communication.

And that's it! Two sentences that took at least three months to arrive at.

Maybe they don't work, maybe they're confusing to all except the two of us too close to our own product but then again, maybe their perfect.

What do they mean to you? You can see this message presented on our website at plummail.co if you would like to see it in context.

Today's Top Milestones
  • Got my first 5 sales!
    Hi everyone, I am super excited to share that I have managed to make 5 sales since I have launched SaaS Starter Kit for the Early Access program. http
  • Relaunching Launchr
    In May last year I decided to put the Launchr project on hold, mostly due to time constrains. Now it's time to relaunch it! Launchr is a starter templ
  • Massively increased editor performance 🚀🚀
    Hey, it's been a while since we updated you on everypage. We've been working consistently on improving the experience for existing users so far and to
  • 3rd Week In A Row
    Consistency is key. So I keep showing up to make and release videos. This weeks video I want to get more confident in the water so I challenged myself
  • Filled in my Indie Hackers product information
    I think it's fun to look back in a while and see the journey of this this thing. That's why I made an Indie Hackers page. You forget a lot of stuff on
  • The Future of BizTech interview
    Grateful for the opportunity to tell a bit of the TaskTrain startup story and consider how the "future of biztech" and its increasing democratization
  • Launched on ProductHunt!
    Today we launched Jiga on Product Hunt. The day started a bit hectic after the PH's spam bot detected our post as spammy. After a short discussion wit
  • Launched Pluckd Blog
    We are launching our blog today! In it, leaders from our platform and guest writers will share their tips about how they are nurturing growth cultures
  • Launched The Paid Application
    https://www.moneyweighted.com/ The paid application is now up and running. I am very excited to continue developing this product and bring additional
  • Custom Lists and Public API in Lunatask 0.6 🥳
    The next update just landed with Custom Lists (we name them Areas of Life), Public API, better end-to-end encryption, record streak calculation in Hab