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What are some reasonable numbers for users that actually download an app?

What are some reasonable numbers for users that actually download an app?

It looks like about 30-50% of the people that visit our site actually download our app.

Not sure if this is good or bad but I'm going to have to start optimizing that.

  1. 3

    I think 30-50% is very good number.

  2. 1

    My Mac application (free while still in beta) is downloaded by about 60%. Visitors are mostly Google users looking for that kind of application. (Visitors: 1.5k/mo) I'm really surprised by those numbers, would have never guessed they'd be that high. While starting with your project, only the people that are really keen to use it find the way to you website. So I'm expecting decreasing download rates once my application gets more traction.

    1. 1

      I definitely think you could do higher than 1500 per month if you did a bit more SEO.

      Even just posting for forums could get you say 5k...

      1. 1

        Yes, I'm convinced a lot more visitors are possible. I'm intentionally reluctant doing too much marketing now as I'm in beta and that means there are bugs in the application I want to sort out first. The feedback of the people who have found my application is invaluable, though. (And I'm earning my daily bread as a SEO consultant right now, so SEO is definitely way up on my marketing cheat sheet. g)

  3. 1

    almost 50% web site visitors downloading your app?

    OMG It's a fantastic number!

    Where visitors come from? Cause if you can maintain that ratio with visitors coming from paid campaigns (google ads, facebook ads...) you will have a very low cac (user cost of acquisition)

  4. 1

    30% is already great. I offer a free excel template on my page and 40~50% actually do download it. No idea what the others are looking for.

    How sure are you about those numbers in the first place? Do you loose some because they use a different system

    1. 1

      They're coming with a strong intent from pages discussing the app or search.

      We don't have monetization on yet so I'm not (yet) paying to acquire users.

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