Although eCommerce has for some time been a well-known thing in business at European and world level, in Serbia it still represents a certain unknown, at least for some industry branches.
And, it seems that companies that haven’t yet made it possible to perform online shopping felt this change the most. Just a few days after declaring the state of emergency, many companies, especially in tourism and services, began to record significant losses, which extent will be fully known when this period ends.
On the other hand, those who just base their business on eCommerce can now see all its benefits. Undoubtedly, they are in a better market position than those who have not yet ventured to the online business, but still, they are far from being exempted from current market events.
Igor Grcic, an experienced eCommerce professional and the CEO of Mala Srpska Prodavnica, shared his experience on how these, for all of us unexpected market circumstances, affected the work of eCommerce platforms.