Milestone : $2,000 MRR for QuotaGuard Shield

Reaching 55 active customers, QuotaGuard Shield eclipsed $2,000 in MRR for the first time. With 33% paying customers, lower than our historical 75%, we need to focus on bringing on more customers and converting those free customers to paying customers to get up to our standard of 75% paying vs. free.

To reach this point, a lot of work had to be done to the website to marry the two parallel, but different, product offerings and distinguish one from the other both in Features and Pricing.

Personally, I find it a challenge to sell two different products that both, at their core, solve the same problem...one just has a more robust security implementation and is run on a more secure infrastructure for customers that need a higher level of security.

The logical question is, "why not just make the more secure option an "add-on" type of bolt-on, where a customer could select at checkout that they want the most secure version of the product, instead of make it two separate purchase choices?"

Unfortunately, the two are not interchangeable, they are built on two different server setups and a customer can't just switch from one to the other seamlessly. Therefore, we have to market them as two different products that need to sold independently from each other. That has made marketing and the pricing page a bit tricky to present successfully.