Today "rainbow" officially launched on the app store - the free ride sharing app for college students. I spent considerable time grinding at the local college to get phone numbers for prospective users who wanted to download the app. I ended up with 102 phone numbers, all from people who said they would absolutely love the app and download it right when it came out.
I was ecstatic. 102 downloads on the first day of launch? That's a successful app launch right there.
Well, it didn't go as planned :)
I texted 102 people today, individually, making sure to curate every message for each specific person I spoke with on campus who were kind enough to give me their phone number.
I got six texts back.
Needless to say I am not feeling so good about the project. I know its the very first day of launch and perhaps I was being a little too optimistic but... I'm just down right now.
I wanted to share this story because mostly what I see on here is something to the effect of "how I got 2,000 users on the first day!" or "50+ users without even trying".
This is the opposite. Tried hard. Failed hard.
Keep on keeping on.