For the Organic Sign up:
I did nothing! I guess the SEO plugins from my Gatsby site are working!
The actual app has been taking a bit longer than I'd hoped. I've used Netlify Identity for user management and I've been working on the Netlify functions to Stripe if a user has paid on each sign in; so I can show different pages. Hopefully I'll get that done in the next week or so.
I've told my first few waitlist signups that I want them to be able to get into the app toward the end of the month. And start beta testing next month!