RecordJoy

Record your screen and create a share link

Under 10 Employees
Multiple Founders
Founders Code
Education
Growth
Productivity
SaaS
Social Media

To make it easier for people to record their screen and share it with others

October 27, 2021 Progress on SEO

This last month, we've made major progress on SEO.

Free online screen recorder - 10
online screen recorder - 19
Free online screen recorder with audio and webcam - 4
record screen online - 13

A month ago all of our SEO results were mostly in the 30's and 40's except for a few long tail keywords. SEO seems like a viable acquisition channel now if we keep focusing on it.

October 5, 2021 On Page 1 of Google for major keyword

It was a goal of mine to rank on Page 1 of Google for a major keyword ever since I started working on SEO. I actually stopped focusing on SEO for a while because I couldn't see any immediate results. What I learned is that SEO takes time, and after about 4 months, I noticed RecordJoy started to rank for some long tail keywords by checking the Google Search Console. I decided to optimize the title and descriptions for the keywords I was doing better at. Now if you look up Free Online Screen Recorder With Audio and Webcam, RecordJoy is at the very bottom of page 1. The next goals are to rank for more long tail keywords and perhaps get #1 for one of them.

September 2021 Changed Pricing and Had Best Week Ever

We upped our pricing from $49 to $129 on AppSumo and had our best week ever in terms of sales. However, it was due to something we didn't expect. When we increased our price, AppSumo put a 48 hour "deal expiring" timer on our old price which put us on an Expiring Deals section of the site, which boosted out traffic tremendously. This allowed us to sell about ~$500 in a week.

September 15, 2021 Made it to page 5 of google

RecordJoy finally started to rank on page 5 of google for "free online screen recorder". I had tried various efforts to get on the first page of google before but realized none of my efforts were having any affect. I guess it just took time, but we finally made it somewhere for an important key word.

September 12, 2021 $1000 in gross annual revenue

We crossed $1000 in gross annual revenue today. I remember viewing other indiehacker products and wondered how the heck they were able to get to $1000.

Now that I experienced it first hand, I wrote up a blog article summarizing how we got to $1000 in gross annual revenue.

https://benjlin.medium.com/how-we-grew-recordjoy-to-1000-in-gross-annual-revenue-7af43e47c70b

August 26, 2021 Got our 10th customer

After launching on Appsumo, we were able to achieve a long awaited milestone of 10 paying customers.

In total, we were able to get our first 10 customers from the following acquisition channels:

  • BetaList / Product Hunt — 2
  • Google Ads — 2
  • AppSumo — 7 (with 1 refund)

Appsumo has been generating an average of 1 paid user every day so far, so I am wondering how long this rate will last.

July 26, 2021 Improving UI based on user feedback

I kept getting questions on whether or not RecordJoy can record microphone audio. I was wondering why these questions were so frequent when there was a clear toggle next to the Start Recording button to enable this. I took this feedback, and decided to make the UI more clear by adding a microphone icon next to the toggle.

July 19, 2021 Got our first paying user.

We decided that we should focus on getting 1 paid user to validate whether RecordJoy was solving a problem that was painful enough for people to pay for.

For an MVP for billing, we simply made a stripe payment link and linked to it from our header. This took about 30 minutes.

I set the price at $29 for a lifetime subscription to see if anyone would pay and just left it at that.

A week later, I was in total shock as I saw an email from Stripe verifying that we had obtained our first paying user!

Lesson learned: add payment as soon as possible, even if its just a stripe payment link.

July 2, 2021 Added private videos

After receiving numerous feedback from customers about wanting to have a way to password protect their videos, we just implemented a private video feature. Users can now add a password to their video, which will require viewers to enter the password before viewing.

June 23, 2021 Added link history

Users on RecordJoy can now see a history of all the links they created in the past. We made some call to actions for guest users to register for an account to obtain this feature. Also, when a user uploads a video, they are prompted to go to the history page.

About

To make it easier for people to record their screen and share it with others