Super happy that in just one month 🌀 Refactoring was able to cross 200 Subscribers!
Especially because I don't have a big audience on social media, so I had to fight for every single subscriber 😅
These subscribers come from a combination of:
I also tried some little budget on Reddit and Twitter ads, without almost any effect.
I became gradually faster at writing so I felt comfortable at increasing my pace to weekly posts, up from bi-weekly that I started with.
I write now a post every Friday — I believe this is the best way to keep a connection with my audience and to create a proper habit of reading.
During summer I managed to write 4 articles to kick-start the newsletter content, committing to a bi-weekly cadence to test whether that could be a sustainable pace!
After some further refinement, I launched 🌀 Refactoring in late September, sharing the link with friends, family, colleagues and on my (almost non existent) social media.
Quickly raised some ~20 subscribers from there 😊
Inspired by the teachings of online writers such as David Perell, I decided to start writing a newsletter.
The newsletter would serve multiple purposes:
I still didn't know what the newsletter would be about. I decided I would look for my personal Ikigai while writing the first 3-4 posts (pre-launch).
I quickly grew my personal Zettelkasten to a collection of ~200 permanent notes, and got motivated to read and write more. I eventually started a daily journal, which reinforced the habit.
Refactoring helps founders, managers and engineers level up their game with weekly actionable advice on how to build great software in a team.