Weekly advice on leading product and engineering teams
Refactoring helps founders, managers and engineers level up their game with weekly actionable advice on how to build great software in a team.
Super happy that in just one month π Refactoring was able to cross 200 Subscribers!
Especially because I don't have a big audience on social media, so I had to fight for every single subscriber π
These subscribers come from a combination of:
I also tried some little budget on Reddit and Twitter ads, without almost any effect.
I became gradually faster at writing so I felt comfortable at increasing my pace to weekly posts, up from bi-weekly that I started with.
I write now a post every Friday β I believe this is the best way to keep a connection with my audience and to create a proper habit of reading.
One article about managing maintenance and bug fixing got to the front page of Hacker News, and generated a big debate!
The post generated about ~4000 views and brought 30 subscribers.
I wrote a post on IH as a retrospective of this experience.
During summer I managed to write 4 articles to kick-start the newsletter content, committing to a bi-weekly cadence to test whether that could be a sustainable pace!
After some further refinement, I launched π Refactoring in late September, sharing the link with friends, family, colleagues and on my (almost non existent) social media.
Quickly raised some ~20 subscribers from there π
Inspired by the teachings of online writers such as David Perell, I decided to start writing a newsletter.
The newsletter would serve multiple purposes:
I still didn't know what the newsletter would be about. I decided I would look for my personal Ikigai while writing the first 3-4 posts (pre-launch).
Inspired by the amazing How To Take Smart Notes book by SΓΆnke Ahrens, I started taking structured notes about my readings.
I quickly grew my personal Zettelkasten to a collection of ~200 permanent notes, and got motivated to read and write more. I eventually started a daily journal, which reinforced the habit.
Refactoring helps founders, managers and engineers level up their game with weekly actionable advice on how to build great software in a team.