Refactoring

Weekly advice on leading product and engineering teams

No Employees
Founders Code
Solo Founder
Education
Mailing Lists
Programming

Refactoring helps founders, managers and engineers level up their game with weekly actionable advice on how to build great software in a team.

October 22, 2020 200 Subscribers! πŸŽ‰

Super happy that in just one month πŸŒ€ Refactoring was able to cross 200 Subscribers!

Especially because I don't have a big audience on social media, so I had to fight for every single subscriber πŸ˜…

These subscribers come from a combination of:

  • Linkedin (lots and lots β€” best channel so far)
  • Word of mouth (hard to quantify, probably a lot)
  • Indie Hackers (a few tens, amazing conversion rate, you are the best πŸ™)
  • Twitter (more than a few)
  • Reddit (hit or miss)
  • Hacker News (really few)

I also tried some little budget on Reddit and Twitter ads, without almost any effect.

October 16, 2020 Moved from bi-weekly to weekly posts

I became gradually faster at writing so I felt comfortable at increasing my pace to weekly posts, up from bi-weekly that I started with.

I write now a post every Friday β€” I believe this is the best way to keep a connection with my audience and to create a proper habit of reading.

October 7, 2020 Front page of Hacker News!

One article about managing maintenance and bug fixing got to the front page of Hacker News, and generated a big debate!

The post generated about ~4000 views and brought 30 subscribers.

I wrote a post on IH as a retrospective of this experience.

September 22, 2020 Launched with friends and family!

During summer I managed to write 4 articles to kick-start the newsletter content, committing to a bi-weekly cadence to test whether that could be a sustainable pace!

After some further refinement, I launched πŸŒ€ Refactoring in late September, sharing the link with friends, family, colleagues and on my (almost non existent) social media.

Quickly raised some ~20 subscribers from there 😊

June 1, 2020 Got the idea of writing a newsletter

Inspired by the teachings of online writers such as David Perell, I decided to start writing a newsletter.

The newsletter would serve multiple purposes:

  • πŸ“š Personal growth: It is a public commitment that would force me to read and write more
  • 🀝 Network: It is a way to share my thinking publicly, helping me building network and reputation
  • πŸ’° Income: Taking as a benchmark other successful newsletters such as Lenny's, it is something that could eventually become, one day, a revenue-generating product.

I still didn't know what the newsletter would be about. I decided I would look for my personal Ikigai while writing the first 3-4 posts (pre-launch).

April 1, 2020 Started a reading + note-taking habit

Inspired by the amazing How To Take Smart Notes book by SΓΆnke Ahrens, I started taking structured notes about my readings.

I quickly grew my personal Zettelkasten to a collection of ~200 permanent notes, and got motivated to read and write more. I eventually started a daily journal, which reinforced the habit.

Refactoring helps founders, managers and engineers level up their game with weekly actionable advice on how to build great software in a team.