It's a fact. If you want to sell to engineers or developers, you have to give them flexibility and control in how they use your tool because we (developers) love freedom. We just rolled out support for executing your tests via API. This was probably our most asked-for feature and we're happy to deliver it.
As with all new features, we need to work out a few of the details to make it the most useful that it can be, but it's cool that even just the most basic functionality of kicking off tests via an HTTP request feels like a huge hammer that a developer can wield.