We've de-uglied ReviewCycle.
With the help of a great designer out of Tulsa, OK we've completely overhauled the design of ReviewCycle, to make things much more polished and nice to use.
This marks a bit of a turning point for us. Now that the product itself is polished up, and the homepage actually communicates the value (we hope), we can turn to a critical phase in our product development: gathering as much feedback as possible about the current product.
At this point, priorities shift. Up to now, we've been focused on building product, getting enough in there to create a reasonably useful thing (we think, anyway).
Now, we switch our focus to gathering as much feedback from real users as possible. We'll be slowing our new feature development, and focusing much more on driving people to the product and talking with them about their experience and what's missing or incorrect in what we've got today.
The singular focus at this point is to find product/market fit. We know we probably don't have it yet, and ultimately, closing that gap is all that matters at this stage in the game.