32,000+ organic followers on Instagram

We've been working pretty consistently on building an audience on Instagram – https://instagram.com/rigshare. To get to 32k+ followers it took us over 3 years. To get there we focused on highlighting posts from other musicians in our community to boost their visibility. Each post on average receives 1000 likes.

Users on Instagram love to use the #rigshare hashtag as well. There are about 16,000 posts using it. We hope to continue growing our audience there but we have some work to do as Instagram is now prioritizing video.