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I roasted 200 landing pages in 12 months - £70,000

200 roasts, £70,000 in revenue and 642 cans of Diet Coke later

12 months of roasting landing pages

Over the last twelve months I've roasted the landing pages of 200 startups. Landing pages from indie makers, VC-funded scale-ups and profit-generating enterprise organisations, across multiple industries and audiences. With an average of 25 mins a roast, that's over 3.5 full days of roasting pages to increase conversion.

What is a roast?

Each roast was a personalised 20-minute video review of a landing page, identifying fixes to convert more visitors into customers. Based on best practice, testing insights, and my work as a conversion rate optimisation expert.

But what did I learn about high-converting landing pages? And about running a productised business? And what can you learn from me? It turns out quite a lot...

Why I started Roast My Landing Page

Roast My Landing Page started as a pandemic side-project to allow me to support early-stage startups while generating a second-stream of income outside of my freelance marketing work. It ended up generating me over £70,000 of work, over 2,000 email subscribers, and an ever-growing list of insights into the pains and challenges of early stage businesses and the amazing people that run them.

It's all about the founders

And it has really been about the founders! Every single person comes with their own story, passion, and ideas. They were eager to learn how to do justice to their product, service or email list, and showcase it to the world in the form a high-converting landing page.

Here's a Twitter thread with 16 ideas to increase your landing page conversion based on auditing 200 websites: https://twitter.com/helloitsolly/status/1390310904563224581

  1. 1

    I read one of your posts about doing this a while back. I’ve been looking forward to an update- massive congrats!

    Honestly, I wondered if you’d be able to sustain momentum or if it would feel too repetitive and less rewarding over time. However, reading this post it’s clear how personal and rewarding each landing page is to roast.

    Thanks for sharing the insights too, congrats again

  2. 1

    the funny thing is that i did this nearly a decade+ ago... and it worked! keep going. love seeing this. damn.

  3. 1

    Congratulation Oliver for your milestone. You have creatively and uniquely monatise your skill.

  4. 1

    Excellent progress!

  5. 1

    Congratulations Oliver! This is a great business you have. I can't wait to see where you take it.

  6. 1

    Brilliant to see how well you're doing @olly! Been following your journey from the start and really cool to see how far you've come

    1. 1

      @jbsedd Thanks, still lots to do! :)

  7. 1

    Amazing to see this doing so well @olly! I've found all your tips invaluable for improving my landing pages 🙏🏽

    1. 1

      @christina_p Thank you! I've seen the changes you're making - looking good.

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