I noticed that the majority of Roast My Landing Page bookings come from communities and organic social media. I am still struggling to generate meaningful conversion through paid ads.
As a result I have massively increased the amount I contribute to communities and my social accounts. I think people finding me organically through social media is a great starting point for buying a roast.
A twitter thread detailing what I learnt after roasting 200 landing pages went semi-viral - generating 490 likes, 100,000 and 100 extra followers for my account: https://twitter.com/helloitsolly/status/1390310904563224581
It also drove interest from multiple communities including indiehackers and some Facebook groups.
Some thoughts as to why it did well
My next step is to try and publish valuable, insightful threads at least three times a week to drive followers and awareness. It seems that the people that 'get it' then naturally explore the other things I've published and ultimately book a roast.