September 28, 2020

300 eBook downloads: first 100 users

Oliver Meakings @olly

My new piece of content marketing has hit 300 download in less than a week. The ebook is 100 ideas for you startup's first 100 users and is taken from my existing Notion board https://www.first100users.com/ebook

This 300 downloads was delivered through a combination of paid and organic marketing. Everyone will go into a sequence getting a series of emails from me with tips for delivering your first 100 users, with upsells into my paid services.

Sources of content

Organic: Twitter posts, Facebook posts, LinkedIn email signature

I made sure to leverage my existing network to grow reach of my lead magnet. I simply asked people to RT and share.

Paid: LinkedIn and Twitter ads

I will share the paid ad performance in a new post with details of the cost per lead. Broadly LinkedIn is more expensive but better quality.

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