February 16, 2020

First 5 paying customers roastmylandingpage.com

Oliver Meakings @olly

Last week I launched my side project for founders and makers to book a 10-minute landing page video roast to improve conversion.

This week I had my first 5 paying customers. All new clients came from a Twitter Ad experiment.

I ran an ad campaign targeting indie makers and founders in the US and UK (people following @indiehackers and @makerpad) and delivered a good CTR of > 3% and a low CPC of around £.30.

I used multiple creative in one ad set (10 variations) and paused any that weren't performing. You can view the best performing ad below.

https://ibb.co/pQdfTLZ

There was an ad variation that used the same copy but said 'SUCKS' instead of 'Doesn't convert'.

I think focusing on the benefit of using my service is one reason the 'convert' creative was the best performing ad.

Loading comments...