So, after leaving my job to run roastmylandingpage.com full time about 9 days ago I've already crossed monthly revenue of $5,000 which is a great milestone.
I have been running test ad campaigns on all major platforms: Twitter, Facebook, Quora, Reddit and Paved.
The issue is that the CPA is super high. In fact each new customer is costing me about £110 - leaving just £40 profit per roast. Here you can see my exact progress: https://twitter.com/helloitsolly/status/1382272106306633736
Lots of people share revenue milestones as part of the #openstartups movement, but I wanted to share both revenue and expenses to show how challenging new customer acquisition is.
My goal is to get CPA down to around £50 per roast, leaving £100 profit but I also have some other ideas.
In fact I have already launched a few new products into my client area for my existing customers, including copy rewrites and page builds. If I can sell these to existing customers the CPA will be nominal.
I'll keep sharing what I am learning along my journey. I'm only in my second marketing sprint but I am shipping lots, learning lots and loving the support from other makers.