200 roasts, £70,000 in revenue and 642 cans of Diet Coke later
Over the last twelve months I've roasted the landing pages of 200 startups. Landing pages from indie makers, VC-funded scale-ups and profit-generating enterprise organisations, across multiple industries and audiences. With an average of 25 mins a roast, that's over 3.5 full days of roasting pages to increase conversion.
Each roast was a personalised 20-minute video review of a landing page, identifying fixes to convert more visitors into customers. Based on best practice, testing insights, and my work as a conversion rate optimisation expert.
But what did I learn about high-converting landing pages? And about running a productised business? And what can you learn from me? It turns out quite a lot...
Roast My Landing Page started as a pandemic side-project to allow me to support early-stage startups while generating a second-stream of income outside of my freelance marketing work. It ended up generating me over £70,000 of work, over 2,000 email subscribers, and an ever-growing list of insights into the pains and challenges of early stage businesses and the amazing people that run them.
And it has really been about the founders! Every single person comes with their own story, passion, and ideas. They were eager to learn how to do justice to their product, service or email list, and showcase it to the world in the form a high-converting landing page.
Here's a Twitter thread with 16 ideas to increase your landing page conversion based on auditing 200 websites: https://twitter.com/helloitsolly/status/1390310904563224581