Launched a landing page optimisation blog 🍗

I have now completed 150 landing page roasts.

One of the biggest challenges I have is driving sales. There are lots of founders that want a service like mine, but they have to be in the buying phase ie actively reviewing their landing page performance.

Currently I use paid advertising, word of mouth and partnerships to grow sales. Now I am going to focus on content marketing.

I've launched https://blog.roastmylandingpage.com/ featuring all my conversion rate and landing page optimisation content. I want one central place for my writing and to host my Twitter threads. I have been writing content for a few months but it was blended with user acquisition content.

My idea here is to start search optimising this content and guest post to build out backlinks. I want a scalable channel that compounds over time and I am hoping content marketing is the one.

Thanks as always for the amazing support from the IHERS community, it's been awesome! So many people have reached out to offer feedback, support and more.