Major milestone for me. I've made the decision to go full time on my side project, and I start today.
Let me share why I've made this difficult decision.
I've spent the last 6 months leading a brilliant marketing team in an extremely well paid freelance job. I've had a lot of fun experimenting with big budgets on new channels.
Freelance roles are addictive for me. They offer me routine, influence, connection to a team, the chance to get lots done. But as someone who tends to over-commit freelance jobs can cause real problems for my other professional goals. I am sure lots of IHers know this problem well.
For about a year now Roast My Landing Page has been a side project that has been significantly prioritised when I'm less busy, and totally ignored when I'm working with clients. Leaving me with too many 'what ifs'.
For the last few months I've had the nagging feeling that the opportunity cost of not giving my side project the time and attention it deserves is too big. So after a few sleepless nights, I'm pulling the plug on my freelance work completely.
For the next 10 weeks I will exclusively on RMLP with a goal to generate 1 sale a day at a CPA of less than £50 (a Roast is £150). That should mean about £3000/month in profit.
This goal will not get me anywhere near my freelance revenue BUT it will take me to ramen profitability 🍜
I want to know what I can do when I am fully focused on my side project. And that's what I'm going to find out. I'd love the support of IHers - will you join me?