November 15, 2019

Acquisition of domain ResumeForum.com

Will Smith @WillSmithSF

As mentioned in my previous post about acquiring the domain RoasyMyResume.com, I wasn't sure that that was the best brand for the product.

I thought about a number of names and zeroed in on Resume Forum. Not the most imaginative name in the world, and I wouldn't build a whole brand around it, but for the a single-product website, it's memorable and to the point.

There's also strong precedent that it can serve perfectly well over the long term, with tons of successful niche forums simply called XYZforum.com.

I bought it from the existing owner yesterday.

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