September 8, 2019

250 pre-launch subscribers!

jan van iperen @janvaniperen

When I had the idea I also quickly came up with a game plan to grow a mailing list even before launching.

Advantage was that I already have a mailing list with 1500+ subscribers, oriented towards the fruit juice industry. And wine essentially being grape juice... they were a good target.

On top of that, I immediately mentioned that rootstocks would be a paid-subscription newsletter, BUT the first 250 subscribers would get a free life-time membership.

It worked better than expected and those first 250 subscribers - hopefully - will also be the ones that help spread the word once the first editions become available.

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