Due to the network effect of our app, each event posted brings us new user sign-ups especially if a signed in function is required (RSVP or ticket purchase). We have a consistent conversion rate of 10% from people who visit the site. However, that shot up to 33% with our first ticketed event.
As we receive more ticketed events or events that require RSVP for entry, we’ll see this number grow. We are incorporating ways to make sign up more integrated into the checkout process to improve these numbers.