Go-to-Market strategies for SaaS companies
by Natalie LunevaSaaS Boss Episode 44 - Today I interview Dekker Fraser and we talk about Go-to-Market strategies for SaaS companies. Dekker is a veteran Silicon Valley marketer who worked for many tech companies including Sony PlayStation, Google-backed Rocket Lawyer, and venture-backed Webgility. He holds an MBA in marketing from the Kellogg School of Management. He is also the author of several product marketing books, one of them is Product Launch: how to go to market.
We discuss:
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The key pillars of a successful Go-to-Market strategy
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The major mistakes SaaS Founders make in the early stages
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How small startups can compete with large companies
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How to successfully connect with potential partners and influencers
Resources
– Connect with Natalie on Facebook
– Join SaaS Boss Facebook Community
Check out Dekker's 1-page product marketing plan template here https://bit.ly/3iR8U0z
https://pod.co/saas-boss/go-to-market-strategies-for-saas-companies-with-dekker-fraser
