Published our first micro SaaS idea

Here is a glimpse of the first Micro SaaS idea from the biggest live chat giant! Intercom

In this article, we've dissected and analyzed where does the tech giant Intercom lack. We give you a micro SaaS idea to target that niche and create your audience.

Company Background

Company name: Intercom
Category: Conversational Relationship Platform or Live chat Software
Founded: 2011
Total funding raised: $291M
Annual Recurring Revenue: $50M
Paid customers: 30K+ including Facebook, Amazon, and Lyft.
Starting Price: $39 which includes only one user and Live chat functionality


Intercom is a great comprehensive tool that helps businesses with live chat, knowledgebase, and email automation. It was one of the first movers in the conversational marketing software business. It is a well developed and convenient product with thoughtfully designed onboarding.

The market size of business chat messenger is expected to reach $997 million in 2023 and

Intercom has around 5% of the Market Share. Intercom has everything under one dashboard, and they know how to sell it. But their target market is big companies and small companies or companies with less revenue can not afford it. The toolset definitely has its quite overwhelming cons.

What could be your Minimum Viable Product Aka MVP?

  • Live chat functionality that works on any website and web-app so that businesses can communicate with leads as well as users at the place.
  • User segmentation
  • Creating custom events based on the user’s needs i.e. product demo, tour
  • Email automation campaign based on segments and events.
  • Statistics page of the campaign

Why does the world need your chat software? [Stats]

  • 92% of customers feel satisfied when they use live chat to deal with businesses, more than any other communication option.
  • Chat has become the leading online contact source, with 42% of customers using chat versus email or social media.
  • All demographics are comfortable with the live chat; even one-third of Older People (Boomers) and the Golden Generation use it for customer service.
  • 93% of consumers feel real-time help is beneficial during the online customer journey.
  • 87% of consumers list live help among the three most important features of a website.

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