September 11, 2019

Changed the Message. Kept the Product

Alexman

A quick update on our progress. We've recently shared our product vision with different people in different communities to hear their feedback. We've confirmed that our idea is viable but too wide to start with. As a result, we decided to narrow it for a while.

Initial State

Problem: People can't afford or pay to much for third-party service to develop and grow their SaaS products.

Marketing Message: SaaS Tools & APIs at 100x Lower Price

Target Customer: Developers and Product Teams

Product: Web-based platform that can deploy popular product alternatives to your AWS account.

Current State

Problem: React developers can't or waste too much energy to build a scalable backend for their React app.

Marketing Message: Scalable Backend on AWS for React Developers

Target Customer: React developers building SaaS products and facing troubles to build a backend for their apps.

Product: Web-based platform that can deploy essential backend APIs to your AWS account and seamlessly connect them to React components.

Plans

We are actively implementing our MVP and it goes quite well. As you can see, in essence, we didn't change our product. So, we might come back (or extend) to our original idea a bit later.

Loading comments...
Today's Top Milestones
  • 1000 YouTube subscribers!
    I started my channel last week and made my first video. I promoted it on my Twitter page, to my newsletter, Reddit, and good ol' Indie Hackers, and en
  • Got my first paying customer!
    Today one of my first trial customers for SharePoint Server Recovery converted to paid. It felt amazing! Just 99 more of these and I'll be exactly whe
  • Finished MVP
    It took 11 weeks and a lot a helpless fights but finally there's something that can solve a big issue. I coded the whole thing in React / Node.js and
  • Open metrics June
    June was the first month running Phoenix Down. It has been an emotional rollercoaster and I want to share some numbers: 💰 Revenue numbers - Made $8 i
  • Browser(dev-tool) Extensions support!
    Responsively App v0.5.0 is now live and here are the updates: - Installation and use of dev-tools category browser extensions are now supported. Now d
  • Front page of hacker news!
    Yesterday my jq tutorial made the front page of hacker news! It was fabulous to see how many people I helped. I thought my edge would be writing innov
  • A Simple Administrative Dashboard
    ![](https://john.do/wp-content/uploads/2020/07/car-dashboard-scaled.jpg) Naturally we're going to need an administrative dashboard for our customers s
  • We raised $3,000!
    Shoutout to Gumroad CEO, Sahil Lavingia for donating $1,000 to my platform. I have successfully raised a bit over $3,000 ($2915 on GoFundMe and $165 v
  • 200 Followers on Twitter
    Slow and steady growth, with some jumps whenever we host an event (couple times a month) or upload a recording. Our last meetup, which was a Q&A aroun
  • Landing Page Revamp
    Based on the excellent feedback I've been receiving here on Indie Hackers (https://www.indiehackers.com/post/latest-landing-page-revamp-thanks-to-your