Saber Feedback
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I acquired Saber Feedback from the original founder in April 2020. I bought it because the founder was ready to sell it, it had plateaued, and I believed I could see a way to improve sales.
When I acquired Saber Feedback in April 2000 it had about 50 customers. Since then, I’ve had trouble getting new customers. For the first nine months after acquisition I only managed to sign up three new customers.
However in the last two months, my focus on marketing has started to pay off. I got 4 new customers in January and 3 new customers in February.
This gives a total of 10 new paying customers in 11 months. Best of all is that the pace seems to be picking up.
My aim now is to get the next 10 customers quicker. Let’s see if I can do it in just a few months.
Every week I either add a new piece of content or improve an existing piece of content. With the help of an SEO consultant I learned how to improve the SEO of existing pages and new pages. Using a checklist I created I apply this advice to each piece of content.
Most of all I was persistent and patient.