October 15, 2019

An early rebrand

Chris Draycott-Wheatley @chrisdwheatley

As much as I enjoyed the play on words of saviour.money it felt like the wrong choice for a couple of reasons.

Religious connotations

When mentioned without the full domain name Saviour sounds like it has religious implications. Using the praying hands emoji probably didn't help with this either...

Spelling

Being from the UK I wasn't even aware that the US based spelling of Saviour doesn't include a U.

Given those two reasons I figured I should rebrand sooner rather than later.

Say hello to Sycamore - savewithsycamore.com.

Now that I'm happier with the branding I'm aiming to target personal finance and budgeting communities on Instagram to hopefully gain some traction.

  1. 2

    Congrats on realizing that early. It's so fun to come up with clever names, it's easy to get caught-up in it.

Today's Top Milestones
  • Newsletter sponsorship thoughts
    The first newsletter I sponsored was The Slice, for just $10. That got me 8 mailing list signups. So next I tried Indie Letters, for $50. That got me
  • Accidental Hacker News launch: Reached 100 members
    100 paid* members, couldn't fit that in the milestone title. In total, we're now 203 strong :) "Thanks" (😂) to a random person for posting my launch
  • Revamped the landing page
    We recently revamped our landing page in preparation of our official launch of Showwcase. We're finally at the stage where we want to publicly share S
  • Made the MVP
    Hey everyone! I had some progress. In 3ish days, I made the MVP which is a simple chrome extension that shows 10 recent bookmarks in your twitter feed
  • Relaunch success! First sale 💸
    It's been four months since we shut down the first version of Lowdown and two months since we launched Lowdown 2.0 into beta. Closing the first versio
  • New pricing
    Today we decided to lower our pricing for our website monitoring plans to be more competitive in this crowded market. Our cheapest plan is now 5 euro.
  • We are the first community on AppSumo!
    We applied to AppSumo a couple of months ago. We were not too hopeful as AppSumo typically features SaaS products. However, a couple of weeks back App
  • It has a name!
    After months under a codename, our freedom of speech based, full open-sourced YouTube alternative now has a name. Veems (https://veems.tv) It doesn't
  • Launched on Product Hunt
    Launched on Product Hunt! This is the second time I'm releasing on Product Hunt. This time it's much earlier, much smaller scale. Like Inksprout is mi
  • Fiddy Weekly (27/11/2020)
    The Black Friday edition of the Fiddy Weekly newsletter just went out. Unfortunately, since I’m not charging you money - I can’t offer you any discoun