November 19, 2019

First re-activation from a churned customer

Kevin Sahin @KevinSahin

Since the launch of ScrapingBee, we've had several churned customers each month. That's sad πŸ˜•

Each time we send a personalized email asking for the reason.
Most of the time the answer we receive is something like "I just needed for a one-time project/testing something" so nothing we can really do something about.

But about a month ago, one of our first user that was on a custom plan churned. 😭
When we asked him by email why did he canceled his plan, he told us he wasn't satisfied with his custom pricing, needed more features on his subscription etc.

πŸš€ After a quick negotiation, we agreed on a new price and he came back!!

What about you, how do you handle churn? Automatic email? Personal email?

How do you re-activate churned users?


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