October 1, 2019

Open report September - We reached $1500 MRR

Kevin Sahin @KevinSahin

๐Ÿ”Ž Visitors: 6,041
๐Ÿ‘‹ New Users: 178
๐Ÿค New Customers: 15
๐Ÿ’ฐ MRR: 1510$ (+30%)
๐Ÿ“ฃ Incoming (forced) Rebranding: 1

We had fewer visitors in September compared to August. This can be explained by two things, the post-launch effect (we had a great PH launch in August) and the fact that we're in the middle of a (forced) rebranding so we could not blog as much as we'd like.

๐Ÿš€ The great news this month is the conversion rate from trial to paying customer. We went from about 4% in August to 8.5% in September.

๐Ÿ’Œ We've set up several automatic email sequences (<3 Mailerlite) to educate our users about our API and Web scraping in general, and also automatically remind them when they reach their free trial limits.

๐ŸŽ‰ We also saw our first automatic upgrade. Meaning we had a customer on the smallest plan who reached his API call limit, received an email and upgraded to a higher plan!

Churn: 2 users on the smallest plans churned, we reached out to them to find why, and surprisingly they told us they loved the product โค๏ธ but only needed it for a one-time project!

It's not the first time we see this use case, and we're wondering if we should create an option to pay in advance for API credits.

How do you handle such use cases?

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