September 28, 2019

Our first week searching for leads has just ended.

Pierre de Wulf @Daolf

Last week, we decided to try something we never tried before with any of our projects, we actively tried to search for leads.

Before that, all our existing customers were coming from either our multiple blog posts or other backlinks here and there across the web.

From day one, we thought that our ability to actively and "manually" bring customers from the outside world was a key to the sustainability of our business.

So we tried.

We first decided to define 3 targets group, 2 of them were built upon asomption we had about our potential customers. The third one was made of competitors of our existing clients.

We read a lot about marketing automation, cross channel selling and so-on, but we decided to first do a "Marketing Strategy MVP" and do everything by hand. We will soon automate parts that work well and continue to improve parts that do not.

Our strategy was really simple:

    1. Find leads in Linkedin thanks to our free month of Sales Navigator
    1. Ask to connect with a simple "Hello, ..." message, we don't talk about ScrapingNinja
    1. If accepted, 1 day later, try to add them on Twitter
    1. If accepted, 2 days later, reach out for them with a nice personalized message just asking to talk with them.

And here are our results:
👋Connection requests: 212 🤔
🤝Accepted: 45 🧐
📱Call scheduled: 8 😊
🤞Interested leads: 3 😁
💰Deals signed: 0 😔

We have mixed feelings about this first week but are decided to continue to improve this strategy until it finally works.

And you? Please tell how did you do searching for leads for the first time?

Loading comments...
Today's Top Milestones
  • The Side Hustler Weekly #1
    I decided that the best course of action for my publication is to scout a handful of side projects over the week and deliver them as a newsletter at t
  • Achieved >50% Conversion rate
    After SO much of trial and error, and almost 6-7 A/B tests later I finally managed to improve the download conversion rate for visitors to Snap Search
  • The design of my app/ Starting to code
    I have completed the design of my app using figma which was actually quite cool. I hoping to make a somewhat minimal design app because I want to focu
  • 2nd Volunteer joined in
    It looks like the community is very slowing taking off. I'm happy to announce that Anurag Sharma has joined in today. He was one of our early users to
  • $437 MRR and 532 email subscribers in 1 week! AMA!
    ![]( Demand for has exploded over the past week since its public launch. Here are the three main reas
  • 🎉First e-mail subscriber!
    Hey, Every victory is worth celebrating right? Well today we got our first e-mail subscriber. The idea is that I will be sending out a weekly newslett
  • Added User Onboarding Guides
    NullBox has been making good progress lately with free trial registrations. However, I've unfortunately noticed that a large percentage of those trial
  • Announced Private Alpha
    A tweet, a one-page website and a post on IndieHackers later, BassDrum is now accepting applications for private alpha. I am calling this v0.2, and it
  • Setup Basecamp
    Huge fan of Basecamp and I'm planning on using it for project management. I've used it for a while now for client work and ot
  • I promoted to the wrong audience
    I thought it would be great to start from my "ready-to-go" my own personal Twitter audience but, I was wrong. Despite the paying subscribers, I was ge