November 26, 2019

100 About Pages Created!

Yusuf Qabil @qabil

It is definitely not easy to market a product. When I first began, I thought that by dropping my product link and a short pitch at community websites like Reddit, Product Hunt, Quora, Discord/Slack groups would be enough to generate reasonable traction. Apparently, I was very wrong. Nothing really happened when I did that. There are literally hundreds of products launching every day and to stand out, dropping a link and a pitch wouldn't be enough. I realized I needed to do better.

Websites and articles like,, helped me learn a lot on how to market a product. I'm trying my best to follow each guide and with each checkbox ticked, I can see things are slowly unfolding. I have a couple of hundred users but it took a while to have 100 profiles created.

Sharing my lessons learned:

  1. Content marketing is a slow but really great way to generate leads
  2. Be helpful in communities by sharing what you've learned and be engaged

I'm building a webpage builder where you can create beautiful and modern about pages for yourselves and for just about anything else e.g. your pets, projects, besties, hiking group, etc. Create your page for free at

  1. 4

    Congratulations on your milestone, it takes a lot of resilience to continue grinding when you don't see results for a while (One Profile looks great btw).

    What is your tech stack?

    1. 1

      Thanks, @Lukebrown. Definitely, sometimes you can really feel like giving up when there's nothing going on but you just need to keep on grinding. (Thanks!)

      I wrote about my tech stack in detail here, hope it helps.

  2. 2

    @qabil The second time I stumbled on the website and every time I have a WOW effect. Such a breathtaking UI. You did the design or hired someone?

    1. 1

      Thanks for the compliment, @eleutheromaniac! Very happy you that found it breathtaking. I did the design on my own. Here's my techstack if you're interested

      Hope you'll give it a try and create an about page of your own :)

      1. 1

        I actually read the post on medium already 😅 I had an idea creating a product like One Profile as an extension for our product (One account) maybe will just integrate with One Profile if possible 😄

        BTW, Are you in Ramadan Makers group?

        1. 1

          Ah I see, then that's great 😀One Account seems interesting—I like the idea of using QR code to sign in to accounts. Have you heard of a company called Yubico? They are making a 2FA hardware called Yubikey where you can log in to your accounts using a specialized key that they make. Apparently, it's very popular in the West. Are you guys tackling the same sort of problem i.e. better security and going passwordless?

          Yes, I think I'm still in the Ramadan Makers telegram group but I've been quiet for a long time. I couldn't keep up with all the texts I'm getting from all of my chat groups 😅

          1. 2

            Yes, I have heard of Yubico, we are essentially doing the same thing with few differences:
            1: No specialized key required, you can use your phone
            2. No need to fill out lengthy forms when signing up on a website (or app) we handle data management as well
            3. Data verification (coming soon)
            There is more than that but want to keep the list short 😄

            P.S. QR code is a temp solution, when we release desktop app it will be even faster. BTW, try the app on mobile (open website on mobile and login, best with auto approve turned on in the settings)

            1. 1

              That's pretty cool 😄Have you launched on Hackernews yet? Would be interesting to see what sort of comments you'll get from them on One Account. I can foresee lots of concerns with regards to data management, security and privacy. Those people on Hackernews are known to be super sceptical on such topics.

              Anyway, what you guys are doing is almost revolutionary if it goes well!

              1. 2

                We are gonna post it there and several other resources, but not just yet. We are very privacy aware/focused company and done some external testing on security (was graded A, BTW) we will continue improving and then reveal the product to bigger audience, when we are out of beta.

                Thank you for suggestions and nice words!
                Also keep us updated with your product. Seems to be super cool, hope it goes viral (maybe adding social aspect to it would increase engagement?)

                1. 2

                  Ah, I totally understand. It is always better to develop all the core features in closed-beta first rather than releasing it half-baked to the public. It's great to know that you've done some external testing on security—that would be a plus point for trust, definitely.

                  Thanks so much for your nice words and wish too! Will do, and I appreciate the suggestion 😁

                  All the best!

  3. 2

    Thanks for sharing the links! We're in a similar situation - we got decent traction from Reddit/HackerNews, but it's completely dried up now.

    1. 1

      You're most welcome! I know right? I'm not really sure how to go about on what to do next.

      1. 2

        Ya, haha. My cofounder and I are going to have a big strategy discussion today, I'll let you know what we go with.

        1. 1

          Cool! If it doesn't trouble you, please keep me posted, thanks!

  4. 2

    Looking at .info domain always makes me feel cautious, not sure why maybe there are lots of scam websites that have .info.

    Domains with .com or .io are more familiar to general users these days. I think that it's better if we follow the general sense in this case.

    But it's just my thought.

    1. 1

      Thanks for your thoughts, @piavgh :)

      I do agree to a certain extent. I thought of the same when I see .xyz domains but there are actually legit companies using weird domain names. I think it's a recent trend?

      Anyway, I hope you won't feel cautious about anymore now that you know a fellow indie hacker was the one who built it. Please do give it a try :)

  5. 2

    Thanks for sharing those links! Best of luck in hitting your next milestone.

    1. 1

      Happy too! Thank you, @nkabbara, wishing the best for you too.

  6. 2

    Congratulation. This is just great. I wonder how many of those who joined trial became customers later.

    1. 2

      Thank you, @ckissi. For now, out of 100, only 2 users have converted to a customer. Many of them are either still trying out the features or remain silent.

      1. 2

        Still not bad I think. Growth is the hardest thing

        1. 1

          Definitely. Trying my best to get the word about this new thing out. Hope you'll give it a try :)

  7. 2

    If love what your making enough, you'll make it worth it or go broke trying. :D

    Thanks for the find. Reading it now.

    Keep striving!

    1. 1

      Haha, that's so true xD

      No problem. Happy to share whatever I found is useful.

      Thanks! All the best to you too, @sodux!

  8. 2

    Congrats! Did you design the landing page from scratch? It looks awesome.

    1. 1

      Thanks, @Coderforlife22! Yeap, I did. Took me many iterations and harsh criticisms before I got here. Hoping it'll convert many visitors to users now :)

      Here's my tech stack in case you're wondering which front-end framework I'm using

  9. 2

    Congratulations mate! Did you get organic traffic from your medium posts or was it posting to other forums that drove subscriptions?

    1. 1

      Cheers, mate! You can have a look my app traffic stats here:

      Mostly from forums although medium posts helped a lot too.

  10. 2

    Well done! Congrats and thanks for sharing articles. Really love hack with the coffee cups :D

    1. 1

      Thank you, @Kseniia! Happy to share whatever I think is useful with everyone :)

  11. 2

    Hey Qabil! I'm happy for you man. I think you're getting it.
    Smiled as I read through this. Still a massive grind ahead. But congrats.

    You're honestly a great designer. Site looks fly. Not a massive fan of, "stunning dark mode" so high up the landing page though. The rest of the features are more important imo.

    1. 1

      Hey Harry! This means a lot coming from you.

      Thanks! Do you really think so? In that case, I'll move it further down and bring the other features up. Thanks again for this.

      1. 2

        i wouldn't have wrote it if i didn't think so.
        doesn't matter much though.

        1. 1

          Haha, you're right.

          Anyway, opinion accepted — moved the dark mode block down.

  12. 2

    It's a great milestone, congrats! The pages look amazing. I've been looking for a personal website builder for a long time now... is quite overpriced...

    1. 2

      Thanks, @aqui_c! I thought of the same too.'s free version page has 2 large banners on the top and bottom referring to their website. I felt it was too obstructive. I thought of upgrading but the yearly plan is $79 which I think is too much for just a simple one-pager. In the end, I decided to create an alternative that is more affordable at a fraction of their price which is only $19 per year.

      1. 2, if I'm not mistaken has an interesting story, something like it was bought, then sold back to the founders, then got investment...

        Something that always kept me away from them (and others) are two features I never found:

        1. Custom domain
        2. At least one forwarding email with that domain

        That is why I keep the Dreamhost+Digital Ocean combo for my projects

        1. 1

          Yes, you're right. And if I'm not mistaken, has recently been acquired by another company yet again. Very interesting how things developed like that.

          I totally understand the need for those 2 features. However, I'm deliberating on building the custom domain feature. I wonder if it will have an impact on my site's branding? I've read somewhere that this is the reason why companies like Substack, Medium, and Notion are not offering custom domain as a feature.

          What are your thoughts though? Would like to know what you'd think about this too.

          1. 2

            I only know medium, and I will honestly say that their business model makes me sick. Putting content created by users behind paywalls is simply disgusting. Maybe it works as a money making machinr, but at some point there's a responsibility behind what we choose to do. I can't really understand how Medium can even exist having tools like WordPress around.

            I was looking at the combo domain+email because that is what makes me free. You go bankrupt, I just move to another service and my emails are safe. I don't like your business model anymore, I just move on.

            1. 1

              The idea with medium's business model is to leverage the need writers have to monetize, and their need to profit to keep the machine running.

              It offers instant access to a very good blogging tool that incorporates decent social media aspects. It's a hub for writers who tend to also read valuable content. Payalled articles are in principle great quality content, It doesn't stand so true when some writers figured all they want is to skim the cows: clickbait articles, paraphrase of other decent articles, surfing on the buzz waves, pumping as many articles possible. But the objective is to aggregate quality content for readers willing to pay 10 bucks a month for it.

              I don't try to defend medium, there is a smell of rip off in what they are doing, but nothing wrong with the solution. Until perhaps a decentralised hub for consuming articles comes up that is as easy to use. They could reduce the margin, open doors for content paid in the form of tips rather than hard pay wall. Letting content creatores truely decide how they want to monetise.

            2. 1

              Good point :)

  13. 2

    Bravo qabil ! Congrats mate.

  14. 2

    Congrats on reaching 100 profiles. I personally think that content marketing goes a long way in generating good quality traffic and encourages healthy engagement as well. I just went through your tech stack (awesome by the way), do you mind telling about the DB you're using? Are you using single instance of the DB to store of all the customer information?

    1. 1

      Thanks! I agree but it takes huge effort to be consistent in generating good quality content. More difficult if you're just starting off with no audience and are doing everything alone.

      Cool, I hope the stack was helpful. I'm using Heroku Postgres so it's just a matter of upgrading my app's DB via Heroku's CLI whenever I needed it.

  15. 2

    This comment was deleted 5 months ago.

    1. 1

      Thanks so much for spotting that! I've corrected it now,

      Thank you, I'm very happy to hear that. Hope you'll give it a try and create your own page. It'll take 5 mins max, usually less.

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