January 13, 2020

Sabbatical Pivot Idea Gains Momentum

Thom Malone @blendful

While taking a Christmas break, it was important for the team to take a step back and realign. We had spent months trying to keep up with demand of something we weren't even planning on doing; fulfilling the orders ourselves. In that moment of Sabbatical I had a realization; I had built out a CMS specifically designed for creatives who sell non-traditional e-commerce products.

When we brought on our floral partner, she expressed how she needed a website but didn't know how to do it. I know how to build websites, I do it for a living. I asked her out for coffee to understand more of what she needs when I realized I had exactly what she was looking for.

The pain point for these creative hustlers is the implementation of setting up and selling products online. They barely have time for their side hustle, let alone pouring development money and resources in to it, especially when you have no idea where to start with something like that.

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